Wear Your Message. Make Your Impact.
B1C
Khaki / One size
$21.01
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A low-profile cotton baseball cap with a bold, embroidered statement on the front. The soft, unstructured crown sits close to the head for a relaxed, lived-in look. Subtle yet striking red and blue threadwork creates a layered, crossed-out text effect that reads as a thoughtful, urban statement piece. Lightweight and breathable, it moves easily from streetwear to casual weekend wear, adding a quietly defiant accent to everyday outfits. The adjustable Velcro® strap keeps the fit personalized while reinforced interior stitching ensures this cap holds up to regular wear.
This cap fits someone who prefers understated style with a message. It complements layered, casual wardrobes — think worn denim, hoodies, and utility jackets — and feels at home at rallies, city strolls, or coffee-shop afternoons. The low profile keeps the silhouette modern and approachable, while the durable cotton twill means it will age well alongside the wearer’s stories.
Product features
- 100% cotton twill for a strong, smooth print surface
- Unstructured low-fitting crown for a relaxed silhouette
- Reinforced interior stitching with cotton ribbon for durability
- Adjustable Velcro® closure for a customizable fit
- Lightweight and breathable — easy for all-day wear
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
B1C
$21.01
This cap fits someone who prefers understated style with a message. It complements layered, casual wardrobes — think worn denim, hoodies, and utility jackets — and feels at home at rallies, city strolls, or coffee-shop afternoons. The low profile keeps the silhouette modern and approachable, while the durable cotton twill means it will age well alongside the wearer’s stories.
Product features
- 100% cotton twill for a strong, smooth print surface
- Unstructured low-fitting crown for a relaxed silhouette
- Reinforced interior stitching with cotton ribbon for durability
- Adjustable Velcro® closure for a customizable fit
- Lightweight and breathable — easy for all-day wear
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
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- Secure Checkout
- 30-Day Returns
W.E.A.R.
Won't, Ever, Apologize, Regardless.
Most brands dress you up. We dress you right. W.E.A.R. is clothing with backbone — built from materials that hold up, cut to fit real bodies, and made by people who have zero interest in following trends. Wear what you mean. Mean what you wear.
Good Questions.
Check the size guide on this page. W.E.A.R. runs true to size. If you're between sizes, go up — these pieces are cut to move, not to squeeze.
No garbage materials. We use heavyweight organic cotton, recycled performance fabrics, and Tencel blends. If it doesn't hold up after 100 washes, it doesn't make the cut.
Orders ship within 1–2 business days. Standard delivery is 4–7 business days. Expedited options are at checkout. You'll get a tracking link — no need to chase us.
30 days, no drama. Unworn, unwashed, original condition. Start it through the returns portal. If something’s wrong with your order, we’ll make it right. Full stop.
Because most of what's out there is noise. W.E.A.R. stands for Won't Ever Apologize, Regardless. We make clothes for people who don't need a brand to tell them who they are — just something worth putting on.